Brief: Two Instagram video posts for sponsored posts.
Details
Footage and music provided by Client
Edited by La Chispa Studio
Graphics by La Chispa Studio based on client’s existing branding.
For the best viewing experience, please click the gear icon in the bottom right and choose 1080p under “Quality” (or the highest quality available).
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![YouTube and Instagram aren’t the only places to incorporate video content into your business.
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[Don’t forget to SAVE this post so you can refer back to it later.]
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Videos can be strategically used in a number of places, including these 3 points on your client journey:
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🎥 Brand video after they sign up for your content magnet
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Most of the time, people signing up for your content magnet are new to you.
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So it’s a great opportunity for them to get to know you better by sharing:
- who you are
- who you serve
- what you offer
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Keep the video short, ending with a CTA to confirm their subscription in their inbox, or follow you on social media.
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What’s great is you’ll only have to record this video once, and you can reuse it for all your content upgrades.
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🎥 Welcome video when on-boarding a new client
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I love celebrating new clients, and one of the ways I try to make them feel welcome is by creating a personalized video just for them.
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I usually start by welcoming them to the La Chispa Studio family, and include a screen-recording explaining the next steps in the process.
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(In my case, it’s showing them how to send their branding and video files over to me.)
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You can choose to record one video that you send to every client, but I like to personalize mine by saying their name and showing them their folder.
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🎥 Thank you video after they’ve sent a testimonial
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This is something I plan to incorporate in my workflow soon.
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These videos should definitely be personalized for each client by mentioning specific things they said in their testimonial, or why you enjoyed working with them on the project.
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You can also let them know a bit about your client referral program (if you have one) so they’re even more incentivized to tell their friends about you.
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So those are 3 ways to start adding more video content into your business.
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🎬 Send me a DM if you have questions about creating any of the videos above](https://lachispastudio.com/wp-content/plugins/instagram-feed/img/placeholder.png)